Imperfect choice and the brain: uncertainty, value and decision making

Year of award: 2013


  • Dr Benedetto de Martino

    University of Cambridge

Project summary

Benedetto is a cognitive neuroscientist who works in the field of decision making. He combines economic models and the tools of cognitive neuroscience, with the aim of developing a realistic account of the behaviour underpinning complex phenomena in economics and finance. His focus is on studying how the human brain computes the values that guide decisions in the face of uncertainty and fragmented information. The goal is to clarify, at the neurobiological level, why some of the most important decisions we make in life are 'suboptimal' or 'imperfect'.