Ask for Evidence: an empowering public-led campaign on health claims

Ask for Evidence is an empowering public-led campaign with online support to encourage people to engage with health and research claims in the media, advertising, social networks and public statements. 

The campaign has reached more than 50,000 people to date. It has been Mumsnet’s campaign of the month, we caused Network Rail to set out a study protocol for reducing suicides and we have prompted work on an evidence-hunting scout badge. 

We intend to grow the campaign using citizen ambassadors and shareable resources to reach new and larger audiences, and achieve sufficient saturation to sustain its benefits across the UK.