Cookie policy for wellcomecollection.org

This Cookie Policy relates to your use of wellcomecollection.org.

When you choose to accept or reject cookies on one of our websites, your choices are valid for that website only. If you click through to another website, whether operated by us or a third party you will need to make separate choices in relation to the Cookies that you would like to accept or reject on that other website. These websites will set cookies in accordance with their own policies, which are separate from ours. Please consult these separate policies as appropriate.

For more information as to how Wellcome Collection uses your information, please see our Privacy Policy.

What are cookies 

Like most organisations, Wellcome Collection uses cookies, and similar technologies such as tracking pixels (referred to in this policy together as "cookies"), to capture information about our website users (referred to as "you"). A cookie is a small file of letters and numbers that is downloaded onto your computer or device by a website, stored and used to send information back to that website.

Cookies help to make websites work. They can also improve the performance of a site and some provide information to the owners of the site.

Cookies do not store or collect information about you like your name. But they do collect information that relates to, for example, the devices you use to access the internet and your browsing history.

What cookies do we use? 

Cookies that measure website use

These allow us to count your visits to the website, and to see how you move around it. This helps us to provide you with a good experience while you browse, for example by helping to make sure you can find what you need. It also allows us to improve the way the website works.

Cookies that help with our communications and marketing

We will use these to measure how you are interacting with our marketing and advertising materials, and the effectiveness of our campaigns.

We may use targeting cookies to understand your interests and show you relevant adverts about us on other websites you visit. This includes social networks, such as Facebook, Instagram, LinkedIn and Research Gate.

Targeting our adverts means they’re more effective and enable us to reach a diverse and wide-ranging audience.

Strictly necessary cookies

These cookies are necessary for our website to function and therefore cannot be switched off. We use them for things like remembering your privacy settings, or information that you enter into an online form.

First-party cookies

These are cookies that Wellcome Collection sets when you visit our website.

Third-party cookies 

These are cookies that are used by third parties other than Wellcome Collection. They include advertising partners and social media providers, such as Facebook, LinkedIn and Research Gate. These cookies share information with third parties, and we may use these to serve advertisements about our work across the internet.

Cookies consent 

We will ask for your consent to place cookies on your computer or device, except where they are essential to make our website work.

Cookies we use 

Strictly necessary cookies

These cookies are necessary for our website to function and therefore cannot be switched off. We use them for things like remembering your privacy settings, or information that you enter into an online form.

Cookies that measure website use 

We use analytics cookies on our websites. These collect information related to the number of visitors to the website, where visitors have come to the website from, and the pages they visited. We use the information to compile reports and to help us improve the website. We use the following analytics cookies on our website:

ProviderPurpose
Google Analytics
With your permission, we use Google Analytics to to collect data about how you use the website. This information helps us to improve the website.
 
Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click.
 
We do not allow Google to use or share the data about how you use our websites.  We do not collect or store your personal details such as  your name or address would not be able to identify you. 
 
HotJar Analytics
With your permission, we use HotJar to help us understand how you are using the website. We use the data to inform changes we make to improve your experience on wellcomecollection.org.
 
Hotjar Analytics cookies store data about whether you have participated in a Hotjar survey, the way in which you interact with a page and what you click on while you are visiting the site.
 
YouTube

We embed videos on our websites from our official YouTube channel using YouTube's privacy-enhanced mode. This mode may set Cookies on your computer once you click on the YouTube video player, which measure how you view YouTube videos on our websites. 

YouTube will not store personally-identifiable Cookie information for playbacks of embedded videos using the privacy-enhanced mode.

Read about how YouTube maintains user privacy.

Cookies that help with our communications and marketing

We will use these to measure how you are interacting with our marketing and advertising materials, and the effectiveness of our campaigns.

We may use targeting cookies to understand your interests and show you relevant adverts about us on other websites you visit. This includes social networks, such as Facebook, Instagram, LinkedIn and Research Gate. You can control what adverts you see on these sites by logging into your settings on the relevant service.

Targeting our adverts means they’re more effective and enable us to reach a diverse and wide ranging audience.

We use the following marketing cookies on wellcomecollection.org:

 

ProviderPurpose
MetaWe use this to understand the performance of our advertising campaigns on Meta (includes Facebook and Instagram). See the full list of cookie's on Meta's website.
LinkedInWe use this to understand the performance of our advertising campaigns on LinkedIn. See the full list of cookie's on LinkedIn's website.
GoogleAdsWe use this to understand the performance of our advertising campaigns on Google advertising. See the full list of cookie's on Google's website.
SpotifyWe use this to understand the performance of our advertising campaigns on Spotify. See the full list of cookie's on Spotify's website.

Controlling all Cookies 

In addition to the Cookie choices presented within our websites, you can also use your web browser to manage your Cookies. For example, your web browser will enable you to:

  • delete all or selected Cookies
  • block all Cookies
  • allow all Cookies
  • block ‘third-party’ Cookies
  • clear all Cookies when you close the browser
  • open a 'private browsing'/ 'incognito' session, which allows you to browse the web without recording your browsing history or storing local data such as Cookies.

If you do choose to block Cookies, please be aware that you may lose some of the functionality of our websites.

Find out more about managing Cookies on browsers: 

Changes to this Policy 

We may update how we use cookies (and this policy) from time to time. So please check regularly to keep up to date with any changes.

Contact us 

Last updated 

This policy was last updated on 17 April 2024