
Britain talks trust in science
This report explores the British public’s attitudes to science, using More In Common’s seven segments model. Drawing on quantitative and qualitative research, the report explores the foundations of Britain’s strong public trust in science, how trust differs across society and how trust in science can be earned, built and maintained.
Report at a glance
This report has been commissioned by the Wellcome Trust and authored by More In Common.
- Published:
- 17 April 2026
- Strategic programme:
- What's inside:
- An exploration of public trust in science in Britain, including: the values and beliefs that shape it; the influence of politics; the impact of Covid-19; where Britons get information; and recommendations for scientists, policymakers and science communicators.
- Who this is for:
- Policymakers, researchers, research organisations and science communicators
- Creative commons:
More In Common's seven segments model
More In Common has used extensive research into Britons’ core beliefs, values and behaviours to develop a unique segmentation of the British public.
- Progressive activists (12 percent of the population)
- Incrementalist left (21 percent of the population)
- Established liberals (nine percent of the population)
- Sceptical scrollers (10 percent of the population)
- Rooted patriots (20 percent of the population)
- Traditional conservatives (eight percent of the population)
- Dissenting disruptors (20 percent of the population)
Summary
In Britain, science and scientists remain widely trusted. 84 percent of people say they trust science at least somewhat; 34 percent trust science ‘a lot’; and only two percent don’t trust science ‘at all’. The UK’s scientific expertise, research institutions and the NHS are shared points of pride and optimism. This is notable at a time when Britons’ faith in many national institutions has collapsed and many feel life in the UK is getting harder.
However, trust in science is not uniform across society and cannot be taken for granted.
Drawing on quantitative and qualitative research, this report outlines how public attitudes to science differ across More in Common’s Seven Segments of Britain. The segments go beyond a left-right political spectrum to reflect deeper differences in how people relate to authority, change, community and the future.
The report finds that trust in science varies significantly by people’s values, worldviews and lived experience. Science and scientists must earn trust through the demonstration of trustworthiness – which includes transparency in how science is funded, carried out and communicated.
The report sets out key recommendations for scientists, scientific organisations, science communicators and policymakers on how to better engage people in different segments of society.
Key findings
Trust in science is connected to optimism about the future
- When asked what makes them hopeful about the future, Britons’ most popular answers are medical advances, technology and innovation.
- Britons often say things are getting worse, life is too hard and the next generation will have a worse quality of life than the one before. In contrast, science stands out as a domain where progress is visible and real.
- Those who are most comfortable and satisfied with their lives are most likely to both trust science and be optimistic for the future.
- Trust in science is not sufficient for optimism. Experiences of struggling public services – especially healthcare – can lead some to doubt whether science will improve their lives.
Conclusion
Science remains one of Britain’s most trusted institutions and a rare source of shared optimism. But this must not be taken for granted.
To build, maintain and protect trust, science must demonstrate trustworthiness. Communicating with transparency, making findings accessible and showing how science improves people’s lives are the most powerful actions to take. Outright rejection of science is rare. Where scepticism exists, it is often driven by concerns about political influence and financial interests. Scientists who are perceived to share people’s values and speak with respect are more likely to be trusted to provide accurate information.
People who trust science are more hopeful about the future and more likely to believe the next generation could have a better life. Showing science’s positive impact can help to strengthen the relationship between science and society for the future.
Recommendations
Recommendation one
For scientists, science communicators and scientific organisations
- Seize opportunities to show how science has led to improvement in people’s lives.
- Highlighting the impact that science has had, and continues to have, can foster trust in science and lead to a greater sense of optimism among groups who are otherwise downbeat about the state of the country and national institutions.
- Engage with those who do not feel science has had an impact on their lives by making findings genuinely accessible and demonstrating evidence of impact.
- Consider how the impact of scientific innovation can be demonstrated to those who do not feel science has an impact on their lives.
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