Identifying Community Pharmacists Preferences for Attributes of Public Health Interventions Delivered Through Private Retail Pharmacies: A Discrete Choice Experiment

Private retail pharmacies provide health care services to most people worldwide. They are close to people, open for longer hours and are relatively cheaper than other health facilities. In Kenya and elsewhere, private pharmacies provide services with public health benefits, like HIV testing. Although governments recognize the role retail pharmacies play in public health, policy makers rarely consider the factors that would make it attractive for them to provide public health services. Since private pharmacies are businesses that want to increase profits, policy makers should consider factors that would attract them to provide public health services to the population. This study seeks to understand the factors that community pharmacists value before adopting public health services using Discrete Choice Experiment (DCE). DCE uses hypothetical scenarios to measure the benefit an individual attaches in a choice of two or more competing alternatives. The study will involve 350 participants from 4 counties.